Ferrari of Atlanta's rich history spans over three decades, beginning in 1984 when the late Ed Wettach established Ferrari South in Jackson, Mississippi. This made him one of the select few original factory-authorized Ferrari franchise owners in North America. In 1994, Ed partnered with Hugh Steward, a passionate car enthusiast, to acquire FAF Motors. Together, Ed, Hugh, and their team skillfully developed the dealership into Ferrari Maserati Aston Martin of Atlanta, where Ed served until his passing in 2013.
Even today, our team remains dedicated to preserving and upholding the enduring standards and core business principles that were so meticulously set in place years ago. Our award-winning Sales, Service, Parts, and Marketing Professionals not only excel in their individual roles but also share a collective, unwavering passion for the Ferrari marque, ensuring every client experience is as exceptional as the vehicles we represent.
About Us
The Ferrari of Atlanta heritage is one born three decades ago in 1984 when the late Ed Wettach purchased Ferrari South, his first Ferrari franchise, in Jackson, Mississippi. This made him one of a select few original factory-authorized franchise owners in North America. Later in 1994, Ed partnered with longtime car enthusiast Hugh Steward and acquired FAF Motors. Before long, Ed, Hugh and the rest of the team transformed the dealership into Ferrari Maserati Aston Martin of Atlanta where Ed remained until his passing in 2013.
Today, his sons and Craig Forbes, the newly appointment General Manager of Ferrari of Atlanta, continue to bring forth the business principles Ed Wettach and Hugh Steward established so many years ago.